Netflix co-CEO Reed Hastings appeared in a $ 283 billion interview with his company's third-quarter revenue in a Squid Game training on Tuesday, promoting the successful series of the service, which happens to be evolving in a great marketing effort on Netflix. (She was twinned with Spencer Wang, Netflix's vice president of finance and corporate development, who was well-trained.)
Hastings usually appears for these quarterly records - a discussion of things like free cash flow and amortization - in a sort of gray vest. But he is known to have taken out some stupid promotional sweaters on previous calls, making not-so-subtle shouts of clothing for Stranger Things and BoJack Horseman (the latter shows a personal favorite of Hastings).
Netflix, once rumored about its service's audience, has gradually dropped updates on the Squid Game phenomenon, the service's largest original to date (according to self-reported statistics). 142 million "amazing" accounts checked South Korea's series of dark survival contests for at least two minutes, Netflix said Tuesday as part of its latest earnings report. That makes Netflix the most popular original ever. No other Netflix release has exceeded 100 million accounts.
Squid Game is also the kind of phenomenon that fits Netflix's growing efforts for consumer products. It was said on Tuesday that the demand was "high" for goods addressed to the Squid Game fandom, items that "are on the way to retail now".
Netflix is no stranger to having made deals with giant retailers such as Walmart and Target, as well as better-targeted companies such as Sephora and Fisher-Price, all to make or sell articles related to its movies and shows. Last week, Netflix and Walmart announced a new partnership to launch a Netflix hub at the retailer to sell things like Squid Game T-shirts, The Witcher plush collectibles and Bluetooth Stranger Things "cassette players."